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      <title>ETL in plain language</title>
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      <description>A jargon-free introduction to ETL — what Extract, Transform, and Load actually mean; the vocabulary (source system, staging area, warehouse, mart, DAG, batch vs streaming, ELT, CDC) defined without hand-waving; concrete examples of what an ETL process looks like; and how to decide when an organization actually needs one.</description>
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      <title>ETL&#39;s real failure mode is silent, not slow</title>
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      <description>ETL&amp;#39;s dominant failure mode isn&amp;#39;t a slow pipeline — it&amp;#39;s a green one that produces wrong data. Four invariants that separate &amp;#39;finished&amp;#39; from &amp;#39;correct.&amp;#39;</description>
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